Augmented reality, better known by its acronym AR, incorporates sensory experiences as an overlay onto objects in the physical world. The best-known example of AR in pop culture is the interactive game “Pokemon GO” that caught on in 2016.
Despite gaining a foothold in the popular imagination via a game based on a children’s cartoon, AR has vast implications for nearly every primary sector of the economy.
AR will become a $200 billion industry by 2025 as more and more sectors of the economy, including the hospitality industry, adopt the technology.
Here is how augmented reality is already transforming the hospitality industry and what further changes we can expect moving forward.
Interactive Hotel Rooms
All hotel guests appreciate the “little extras” that operators offer to make the guest experience just that much better.
Interactive hotel rooms, buttressed by AR, can improve their guests’ stays in various ways, including interactive wall maps of the locale that users can employ to navigate their destination and discover hidden gems to explore.
AR Brochures and Other Promotional Materials
Hotels traditionally snagged customers with glossy brochures depicting the facility’s features and amenities designed to catch the eye.
Next to AR brochures, though, paper just doesn’t “pop.” AR brochures can guide prospective customers on a virtual tour of the hotel, enhancing their perception and nudging them further towards the booking.
Easily Retrievable Updates and Information
AR makes the task of staying up to date on the latest developments within the hotel a breeze for guests. With just a flick of the wrist holding a smartphone, guests can access real-time information about housekeeping, maintenance, or any developing emergencies occurring within the property.
In addition to improving the guest experience, AR for these purposes also increases guest safety by supplying critical information as fluid situations develop.
Beacon technology enables hoteliers to send updates and additional information to guests when they enter specific areas or rooms on the property. For example, many hotels are currently using beacons to connect with guests’ phones and unlocking their rooms remotely – all without any physical key or card.
The hospitality industry has just begun to open the pandora’s box of AR applications within hotels and other accommodations. Stay tuned for further developments.