by Steve Farzam | Apr 12, 2021 | Farzam Steve, Hospitality, Santa Monica, Shore Hotel, Steve Farzam, The Shore Hotel
While more and more businesses understand the importance of branding, many businesses still struggle to understand why taking the time to develop the correct branding is so important. Branding is a very simple visual shorthand that will attract a particular audience....
by Steve Farzam | Apr 1, 2021 | Farzam Steve, Hospitality, Santa Monica, Shore Hotel, Steve Farzam, The Shore Hotel
The changing economy is forcing millions of people to look for alternative career paths. If this sounds like a situation you’re facing, consider exploring a career in hospitality. No matter what the future brings, people will always need to travel for business...
by Steve Farzam | Apr 1, 2021 | Farzam Steve, Hospitality, Santa Monica, Shore Hotel, Steve Farzam, The Shore Hotel
From high-end restaurants to premium hotels, the luxury hospitality industry strives to offer customers the best possible experience for their money. With that said, it’s more than an opulent environment that sets luxurious hospitality apart from lower-end...
by Steve Farzam | Feb 19, 2021 | Farzam Steve, Hospitality, Santa Monica, Shore Hotel, Steve Farzam, The Shore Hotel
In the wake of the covid-19 pandemic, every sector in the world has witnessed major changes and shifts, especially the hospitality industry. Indeed, the hospitality sector was certainly hit the hardest in 2020. Hotels, restaurants, casinos, and sporting locations...
by Steve Farzam | Jan 19, 2021 | Farzam Steve, Hospitality, Santa Monica, Shore Hotel, Steve Farzam
Augmented reality, better known by its acronym AR, incorporates sensory experiences as an overlay onto objects in the physical world. The best-known example of AR in pop culture is the interactive game “Pokemon GO” that caught on in 2016. Despite gaining a...
by Steve Farzam | Jan 19, 2021 | Farzam Steve, Hospitality, Santa Monica, Shore Hotel, Steve Farzam
As the job market changes, it’s essential to look at career paths that will still flourish in the next five to 10 years. One example is hotel management and, although it’s a relatively easy career path to follow, it does require a few specific...
