by Steve Farzam | Aug 4, 2020 | Hospitality, Shore Hotel, Steve Farzam
The success of the hospitality industry relies heavily on customer service. Customer service entails paying attention to detail, personalization of guest’s experience, and creativity in providing services. The following are customer service tips for those in the...
by Steve Farzam | Jul 6, 2020 | Farzam Steve, Hospitality, Santa Monica, Shore Hotel, Steve Farzam, The Shore Hotel
More and more businesses use Instagram and other social media as a way to help their businesses. This may seem strange, but social media has evolved into an ideal place for businesses to advertise themselves to their customers. Here are some ways that a hotel can...
by Steve Farzam | Feb 26, 2020 | Hospitality, Shore Hotel, Steve Farzam
Having a successful hotel is about more than just providing a comfortable place to sleep. Most people will pick their hotel based heavily on first impressions about how the rooms look. Therefore, being up to date on the latest interior design trends helps people to...
by Steve Farzam | Feb 10, 2020 | Hospitality, Santa Monica, Shore Hotel, Steve Farzam
Hotel and lodging businesses are incredibly competitive, offering special rates and amenities to attract guests. Many hotels look to give guests the comforts of home to make the stay as nice and as comfortable as possible. Adding these amenities to a hotel or lodge...
by Steve Farzam | Jan 31, 2020 | Hospitality, Shore Hotel, Steve Farzam
Direct booking represents a substantial part of any hotel’s booking revenue. With the rise of the internet and smartphones, digital marketing is now playing an increasing role in getting people to book their hotel stay. While traditional forms of marketing such...
by Steve Farzam | Jan 31, 2020 | Hospitality, Shore Hotel, Steve Farzam
Managing a hotel comes with a lot of responsibility. Hoteliers need to keep up with new technology trends because it increases their competitiveness. As travelers tend to be more technology prone, so should the hotel. When technology is evolving, the hotel business...
