by Steve Farzam | Jan 15, 2021 | Farzam Steve, Hospitality, Santa Monica, Shore Hotel, Steve Farzam, The Shore Hotel
Getting noticed in an ever-growing social media landscape can feel like an impossible task to manage. With so many spaces already seemingly dominated by hotels that got an early jump on social media marketing, the process of carving out some elbow room for...
by Steve Farzam | Jan 15, 2021 | Farzam Steve, Hospitality, Santa Monica, Shore Hotel, Steve Farzam, The Shore Hotel
The first step to finding customers in any industry is exposure. Making sure people stay focused on and aware of what you’re offering is step one when trying to sell a product. In a space as competitive as the hotel market, every little step you can take to...
by Steve Farzam | Nov 30, 2020 | Farzam Steve, Hospitality, Santa Monica, Shore Hotel, Steve Farzam, The Shore Hotel
Hotel managers are notorious for wearing multiple hats at work daily. Not only must they manage their employees but they also have to provide the best hospitality for those who are staying at their hotel. They are responsible for creating an environment where everyone...
by Steve Farzam | Jul 6, 2020 | Farzam Steve, Hospitality, Santa Monica, Shore Hotel, Steve Farzam, The Shore Hotel
More and more businesses use Instagram and other social media as a way to help their businesses. This may seem strange, but social media has evolved into an ideal place for businesses to advertise themselves to their customers. Here are some ways that a hotel can...
by Steve Farzam | Apr 15, 2020 | Santa Monica, Shore Hotel, Steve Farzam
As the coronavirus pandemic continues to ravage the world and overtake the headlines, every professional industry has been impacted in some way. The hospitality industry is certainly no exception to the rule, as travel has been greatly altered, and destination cities...
by Steve Farzam | Feb 10, 2020 | Hospitality, Santa Monica, Shore Hotel, Steve Farzam
Hotel and lodging businesses are incredibly competitive, offering special rates and amenities to attract guests. Many hotels look to give guests the comforts of home to make the stay as nice and as comfortable as possible. Adding these amenities to a hotel or lodge...
