Steve Farzam

How Hotels Are Embracing Sustainability

As concerns about climate change continue to increase, more and more corporations worldwide are attempting to lessen their carbon footprints by promoting sustainability and minimizing waste. This has given rise to the concept of the “green meeting,” or “green event,” defined by the Convention Industry Council (CIC) as an event that incorporates environmental concerns into every aspect, so as to make it more eco-friendly.

As such, it’s important for event planners and hosts alike to incorporate these practices into their own businesses, to make their services more appealing to prospective customers. At the Shore Hotel, we’re proud to embrace our responsibility to the environment, and we’ve already taken a number of steps to help reduce our carbon footprint and act more sustainably. Here are some examples of how the sustainability trend is re-shaping the hotel industry!

Water and Energy Conservation

A good first step toward creating less water waste is the linen reuse program (those tags on the bathroom door that remind guests to hang towels for reuse) that is now an industry standard. A growing number of hotels have also switched to more efficient lighting and heating systems and installed low-flow bathroom fixtures to further decrease water and energy waste.

Recycling Efforts

Guests have long been encouraged to recycle beverage containers, but the movement has been taken several steps further with the reduction of disposable items, such as paper and plastic cups, coffee filters, and the like. Some hotels have even entered into composting programs to help eliminate food waste. In 2012, one hotel cut its diversion rate—the percentage of material diverted from landfill—from 15 to 90 percent with the aid of such a program, making it a “zero waste” facility.

Room Keys

The standard PVC keys—which utilize a highly toxic manufacturing process—are today often made out of more eco-friendly materials like paper, bioplastic, and even wood.

Natural Cleaning Products

By choosing more eco-friendly products—particularly ones that also cut back on the amount of packaging used—hotel chains can make drastic cuts to the environmental hazards caused by the ones containing toxic ingredients. This also decreases the risk to employee health.

Spas and Dining

Hotel restaurants that offer fresh, organic produce and GMO-free meat and dairy products will appeal to a growing number of health-conscious diners. Similarly, the use of natural products in spa treatments will help to strengthen the facility’s aura of well-being.

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