More and more businesses use Instagram and other social media as a way to help their businesses. This may seem strange, but social media has evolved into an ideal place for businesses to advertise themselves to their customers. Here are some ways that a hotel can benefit from using Instagram for their business.


Keep Customers Informed

People use social media to stay in contact with others, so you can use Instagram to inform your customers. Whenever you post a new picture, you can use that picture as a way to inform your customers about any information that they should know.

On top of that, you can even include Instagram exclusive offers so that people will want to follow you on that platform. This way, when they find out about the offer, they will want to visit your hotel.


More Interactions

You can interact with your customers more when you create an Instagram account. Go out of your way to consistently interact with them so that you can build a solid relationship with your customers. Doing so will help your business.

People appreciate it when businesses show that they care, so you can do that by talking with others on Instagram. You can also like and share their posts as a way to show that you care.



When you have an Instagram account, you have the opportunity to cross-promote your other channels through it. This means that you can inform your Instagram followers about your website or email as a way to get more exposure.

On top of that, you can use your other channels to cross-promote your Instagram account. By using this back and forth, you can help each side to grow, interact with your customers, and help your business. Small cross-promotions can lead to some strong and excellent results.


Even though you may not realize it at first, Instagram can help out a hotel in multiple ways. Make sure to look into these points mentioned and continue to find different ways that Instagram can benefit your business. As you use it more and build up a solid foundation, you can get the most out of your social media usage.