Artificial intelligence is taking the world by storm. Digital technology allows businesses to grow revenue and boost growth consistently. One of the recent developments, voice technology, is proving especially beneficial in the hospitality industry. 2019 is becoming the year of “augmented authenticity” as hospitality leaders partner artificial intelligence (AI) with traditional human service.

Why Invest in AI?

These days, more and more people are very familiar with technology. Whether it be using technology to order food, set appointments, and more, technology is becoming the medium of choice for most individuals. Hotels now have the opportunity to engage their guests through the channels with which they are most comfortable. 

In many instances, concierge bots equipped with artificial intelligence are also more convenient. They can attend to guests’ needs immediately. These bots have the ability to tailor guests’ experiences by streamlining processes perfectly. 

Artificial intelligence will also help cut costs. Hotel managers can outsource tasks to robots and diminish human involvement

AI and the Future of the Hospitality Industry

In just a couple of years, 85% of relationships with businesses will no longer require human interaction. This illustrates how important it is that hospitality leaders begin immediately implementing artificial intelligence. When asked which technology has the most potential to create industry change, 79% of hotelier respondents listed voice-enabled technology as their top choice. 

Many hoteliers are planning to add artificial intelligence to their current mobile setups by creating voice-activated mobile apps and systems for mobile payments. Other popular choices include digital lobby kiosks, tablets in guest rooms, and chatbots. 

Another way hoteliers can harness artificial intelligence is through data collection and personalization. Artificial intelligence is equipped with the ability to learn about customers by analyzing their preferences and patterns. If AI has access to information about their purchases, itinerary, method of payment, and hotel ratings, the systems can generate options that are more likely to please the customer. This will also feel more personalized, making the client feel more at home. 

Utilizing artificial intelligence is becoming an increasingly popular option for hoteliers around the world. Many of them plan to begin implementing artificial intelligence and voice-enabled technology. This means the bar is getting higher for hotels to differentiate themselves. Hoteliers will soon have to integrate technology in order to keep up. Artificial intelligence in the hotel industry is here to stay.